{"title":"GFYS Skincare System","description":"\u003cp\u003eGFYS is a hyper-functional skincare system designed to strengthen the skin barrier, optimise resilience and support long-term skin health. \u003c\/p\u003e\n\u003cp\u003eThe GFYS ritual combines advanced biotechnology, microbiome-friendly actives and sustainable innovation to train skin to perform better over time.\u003c\/p\u003e\n\u003cp\u003eFrom cleansing and preparation to protection, renewal and recovery, each product works as part of the Skin Fitness System.\u003c\/p\u003e","products":[{"product_id":"warm-up","title":"WARM UP","description":"\u003cp\u003e\u003cstrong\u003eThe opening move. Most cleansers strip the barrier before the session begins — this one builds it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA cream-gel cleanser formulated with ceramides, phytosphingosine, cholesterol and essential fatty acids — the exact lipids the barrier is built from. Botanical oils dissolve excess sebum, SPF and environmental residue without surfactant aggression. The microbiome is left intact. The barrier, reinforced.\u003c\/p\u003e\u003cp\u003eSkin doesn't feel tight or over-cleansed. It feels conditioned. Ready. The difference is immediate and cumulative.\u003c\/p\u003e\u003cp\u003eStep one of every GFYS session, morning and evening. Used consistently, it shifts the baseline of what clean skin feels like.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49795893887318,"sku":"W-UP","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero-19.jpg?v=1776179693"},{"product_id":"workout","title":"WORKOUT","description":"\u003cp\u003e\u003cstrong\u003eThe daily defence layer. Skin faces UV, pollution, blue light and oxidative stress from the moment it meets the outside world. WORKOUT is built for all of it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTransparent Zinc Oxide SPF30 provides broad-spectrum UV protection without white cast or pore congestion. Exosomes carry targeted cell-to-cell communication signals, maintaining skin's adaptive response under environmental pressure. Prebiotics support the microbiome, protecting the barrier from within. Plant biotech actives provide antioxidant defence against pollution and blue light — the environmental damage the SPF doesn't cover.\u003c\/p\u003e\u003cp\u003eLightweight, skin-identical texture that absorbs completely. No residue. No compromise on protection.\u003c\/p\u003e\u003cp\u003eThe AM finish to every GFYS session. Worn daily it compounds — barrier resilience builds, and the environmental damage that drives premature ageing accumulates less.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49802019504470,"sku":"W\/O","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero-11.jpg?v=1776179761"},{"product_id":"rest","title":"REST","description":"\u003cp\u003e\u003cstrong\u003eOvernight, skin repairs. REST makes sure it does it properly.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHPR — hydroxypinacolone retinoate, the most advanced form of Vitamin A — works at the cellular level to stimulate renewal, support collagen architecture and accelerate turnover without the irritation associated with retinol. Bakuchiol provides a complementary renewal pathway, making both actives more effective in combination. TGFβ2 growth factors signal cellular repair and regeneration. Ceramides restore and reinforce the barrier through the night.\u003c\/p\u003e\u003cp\u003eRich but non-occlusive texture — dense where it needs to be, absorbed completely before sleep.\u003c\/p\u003e\u003cp\u003eThe PM finish to every GFYS session. Eight hours of recovery that compound week on week. After a month, the difference in skin quality is structural.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49803566874966,"sku":"RST","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero-15.jpg?v=1776179606"},{"product_id":"wtf-exosome-serum","title":"WTF","description":"\u003cp\u003e\u003cstrong\u003eLift. Volume. Cellular architecture. WTF works on the structural layer most serums don't reach.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eExosomes — the most advanced cell-communication technology in skincare — signal fibroblasts to produce collagen and elastin, improving skin density from within. Peptide complexes support dermal architecture, counteracting the volume loss and deflation that ageing accelerates. Multi-weight hyaluronic acid plumps and retains moisture at every layer. The result isn't surface hydration — it's structural.\u003c\/p\u003e\u003cp\u003eFeatherlight texture, completely absorbed. No tackiness, no residue.\u003c\/p\u003e\u003cp\u003eA HIT Booster — used after WARM UP and before WORKOUT or REST. The structural work happens gradually and cumulatively. After eight weeks, the lift is visible. After three months, it's the difference between skin that's maintained and skin that's been trained.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49807828943190,"sku":"WTF","price":53.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero-3.jpg?v=1776179813"},{"product_id":"b-hit","title":"B-HIT","description":"\u003cp\u003e\u003cstrong\u003eBarrier health and microbial balance — the two most foundational things skin needs to function well. B-HIT addresses both simultaneously.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNiacinamide at clinical concentration strengthens the barrier, regulates sebum, calms redness and inhibits pigmentation transfer. NAD+ precursors boost cellular energy and mitochondrial function — the metabolic engine driving every repair process in skin. Prebiotics feed the beneficial microbiome, restoring balance to skin that's reactive, congested or inflamed. Exosomes amplify the signal at every layer.\u003c\/p\u003e\u003cp\u003eWeightless, water-based texture that absorbs instantly and layers cleanly under anything.\u003c\/p\u003e\u003cp\u003eA HIT Booster — added after WARM UP, before protection. Used consistently, it addresses the root cause rather than managing symptoms. Skin holds hydration longer, reacts less, and functions with noticeably more efficiency.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49809558536534,"sku":"BHIT","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero.jpg?v=1776179091"},{"product_id":"c-hit","title":"C-HIT","description":"\u003cp\u003e\u003cstrong\u003eRadiance isn't a surface effect. It's the result of cellular energy, even tone and structural integrity — all three working together. C-HIT delivers all three.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA stabilised, high-potency Vitamin C complex drives collagen synthesis, inhibits melanin formation and neutralises the free radical damage that accumulates from UV, pollution and blue light exposure. CoQ10 supports mitochondrial energy production, amplifying the skin's natural cellular repair capacity. Exosomes optimise delivery, ensuring actives reach the depth where they perform most effectively.\u003c\/p\u003e\u003cp\u003eSilky, fast-absorbing texture with no oxidisation instability.\u003c\/p\u003e\u003cp\u003eA HIT Booster — used after WARM UP and before protection. Most effective used consistently over months. The brightness that builds over time is different in quality from surface luminosity — it's the kind other people notice.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49810434163030,"sku":"CHIT","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero-5.jpg?v=1776179420"},{"product_id":"reboot","title":"REBOOT","description":"\u003cp\u003e\u003cstrong\u003eEvery high-performance system needs a reset. REBOOT clears the surface so everything else works harder.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA complex of alpha and beta hydroxy acids — including salicylic acid — dissolves the dead cell accumulation that dulls tone, blocks absorption and signals false ageing. Aloe vera and calming botanicals moderate the exfoliation process, preventing the barrier disruption that aggressive acids cause. pH is recalibrated. Cellular turnover, encouraged. The path cleared for every other active in the system.\u003c\/p\u003e\u003cp\u003eLightweight gel serum, no physical friction. Exfoliation without aggression.\u003c\/p\u003e\u003cp\u003eA HIT Booster — used two to three times per week after WARM UP, before other serums. Not a daily step — frequency is adjusted to what skin needs. Used correctly, it's the multiplier for the entire system: when surface turnover is optimised, everything from WTF to C-HIT penetrates and performs at a higher level.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49811171705174,"sku":"RBT","price":37.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero-8.jpg?v=1776179556"}],"url":"https:\/\/www.gfys.world\/collections\/skincare.oembed","provider":"GFYS","version":"1.0","type":"link"}