{"title":"Protect","description":"\u003cp\u003ePrevention is the highest-performance strategy available. Protect works against UV, pollution, blue light and oxidative stress — the cumulative environmental load that drives premature ageing. Built for daily defence.\u003c\/p\u003e","products":[{"product_id":"workout","title":"WORKOUT","description":"\u003cp\u003e\u003cstrong\u003eThe daily defence layer. Skin faces UV, pollution, blue light and oxidative stress from the moment it meets the outside world. WORKOUT is built for all of it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTransparent Zinc Oxide SPF30 provides broad-spectrum UV protection without white cast or pore congestion. Exosomes carry targeted cell-to-cell communication signals, maintaining skin's adaptive response under environmental pressure. Prebiotics support the microbiome, protecting the barrier from within. Plant biotech actives provide antioxidant defence against pollution and blue light — the environmental damage the SPF doesn't cover.\u003c\/p\u003e\u003cp\u003eLightweight, skin-identical texture that absorbs completely. No residue. No compromise on protection.\u003c\/p\u003e\u003cp\u003eThe AM finish to every GFYS session. Worn daily it compounds — barrier resilience builds, and the environmental damage that drives premature ageing accumulates less.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49802019504470,"sku":"W\/O","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero-11.jpg?v=1776179761"},{"product_id":"wtf-exosome-serum","title":"WTF","description":"\u003cp\u003e\u003cstrong\u003eLift. Volume. Cellular architecture. WTF works on the structural layer most serums don't reach.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eExosomes — the most advanced cell-communication technology in skincare — signal fibroblasts to produce collagen and elastin, improving skin density from within. Peptide complexes support dermal architecture, counteracting the volume loss and deflation that ageing accelerates. Multi-weight hyaluronic acid plumps and retains moisture at every layer. The result isn't surface hydration — it's structural.\u003c\/p\u003e\u003cp\u003eFeatherlight texture, completely absorbed. No tackiness, no residue.\u003c\/p\u003e\u003cp\u003eA HIT Booster — used after WARM UP and before WORKOUT or REST. The structural work happens gradually and cumulatively. After eight weeks, the lift is visible. After three months, it's the difference between skin that's maintained and skin that's been trained.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49807828943190,"sku":"WTF","price":53.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero-3.jpg?v=1776179813"},{"product_id":"c-hit","title":"C-HIT","description":"\u003cp\u003e\u003cstrong\u003eRadiance isn't a surface effect. It's the result of cellular energy, even tone and structural integrity — all three working together. C-HIT delivers all three.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA stabilised, high-potency Vitamin C complex drives collagen synthesis, inhibits melanin formation and neutralises the free radical damage that accumulates from UV, pollution and blue light exposure. CoQ10 supports mitochondrial energy production, amplifying the skin's natural cellular repair capacity. Exosomes optimise delivery, ensuring actives reach the depth where they perform most effectively.\u003c\/p\u003e\u003cp\u003eSilky, fast-absorbing texture with no oxidisation instability.\u003c\/p\u003e\u003cp\u003eA HIT Booster — used after WARM UP and before protection. Most effective used consistently over months. The brightness that builds over time is different in quality from surface luminosity — it's the kind other people notice.\u003c\/p\u003e","brand":"GFYS","offers":[{"title":"Default Title","offer_id":49810434163030,"sku":"CHIT","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0895\/1191\/9958\/files\/GFYS_Hero-5.jpg?v=1776179420"}],"url":"https:\/\/www.gfys.world\/collections\/protect.oembed","provider":"GFYS","version":"1.0","type":"link"}